LAST SHELFIES MONTH + NEW AWARD UNLOCKED!

submit now; plus: Shelfies LIVE + new brands! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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MAY SUBMISSIONS ACCEPTED 5/1 - 5/31 Hi Startup CPGers,    This is the last month of the 2025 Shelfie Award submissions! Don't miss your shot at becoming an award-winning CPG brand! Our judges are eagerly awaiting your submissions for the May categories -- be sure to get them to their doorsteps by 5/31 - let's end this Shelfies season with a bang!   Plant-based alternatives: must be a plant-based version made explicitly for plant-based consumers (e.g. plant-based cheese, meat, milk…)   Have questions before you submit? Check out our Official 2025 Shelfies Guide. APPLY NOW ANNOUNCING "BEST PLANT-BASED" SHELFIE AWARD CATEGORY!   Thanks to our new sponsor, The Vegan Copacker, we have a new award "Best Plant-Based" - if you've already submitted your brand in a previous month, but would still like to be considered for this award, please reach out to community@startupcpg.com by 5/31!   On top of a big beautiful shelfie trophy, the winner will receive a $1,000 cash prize to support their vegan brand and a Basic Product Photography & Videography Package (offered through Frost Venture). About The Vegan Copacker: Our mission is simple: to help brands grow with a facility that shares their values. We're a bakery-specialized contract manufacturing and packaging partner with locations in Chicago and San Diego. As an SQF- and GMP-certified facility, we uphold the highest standards of safety, cleanliness, and efficiency to deliver consistent, quality products. What we do best: 100% Vegan – We operate exclusively as a vegan facility, reducing cross-contamination risks and avoiding added cleaning fees—while prioritizing transparency. Flexibility – Agile production timelines and a tiered MOQ system allows us to support brands at every stage of growth. Retail-Ready Packaging – Using brand-supplied materials, we offer a variety of formats including bars, single-wrap pouches, clamshells, stand-up pouches, and multi-packs. The Vegan Copacker is here to help your brand grow with confidence. Our Shelfies judges are going LIVE on 5/14! Join Patricia Menegoto (Director of Marketing + Community), Kiki Huddleston ​(Social Media Manager), and Caitlin Bricker (Editor) as they give you an exclusive behind-the-scenes look at the Shelfie Awards judging process, spotlight some of the outstanding brands that have applied, and answer your questions live. Jump into the chat to connect with other viewers and drop your questions—we'd love to hear from you! JOIN THE LIVE BROADCAST Check out the newest CPG brands to join our Slack channel - which is growing by the day! Have you introduced your brand yet? What are you waiting for? Get in Slack, and hop over to the Introductions channel! FOOD​ LIXIR - regenerative organic, honey-based spritz The Flavor Society - crunchy chili oils in two unique flavors, Pizza and Bagel WoahNelly's - 100% grass fed and finished Canadian premium beef tallow Bright Side Snacks - crackers made with 2 ingredients or less Kriks Foods - makers of "Nut Just a Cookie"  -a vegan, GF, very low-sugar cookie made from whole almond chunks as the main ingredient MOOJ Foods - health foods that draws inspiration from South Asian heritage including a protein paneer The Saucy African - celebrating their African heritage with everyone, making it easy to enjoy rich, authentic flavors no matter where you are including Safari Simmer Tomato Stew Tursh - sauces rooted in Afghan heritage Tofuture - tofu press and complementary seasonings WonderPop - better-for-you snack brand featuring Popped Water Lily Seeds Swaadish by Neelma - South Asian flavored desserts Wellth - nutritious, indulgent candy bars that support fitness goals   BEVERAGE Thirst Trap Cocktails - license friendly cocktails that are based on anything you want Afropop - all-natural soda and a counter cultural movement Quincy - dirty martini "mixers" offering the ideal ratio of olives to premium brine Muscle Mug Protein Coffee - the brand name speaks for itself! Teafusion Hand Crafted Beverages - bold, natural teas and lemonades 5th Haven Cachaça - award-winning, organic-certified Brazilian cachaça   BEAUTY + WELLNESS​ Floura - dietary fiber products including a bar with 13 grams of fiber, made from 12 whole plants Klar Labs - products putting cognitive function first, blending natural caffeine, nootropics, and electrolytes to give you energy that works with your body, not against it Startup CPG Resources → Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc. → Newswire: Submit your brand news as a press release (for free!) → Webinar Recordings: Learn from the best & subscribe to our YouTube channel. → Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews → NIQ Data Drops: Free data on your category & competitors → Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more

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