Famous Jewelry Collections: THE BEADING GEM'S JOURNAL

Friday, September 9, 2011

THE BEADING GEM'S JOURNAL

BMW's How to Steal Jewelry in 10 Steps Commercial

Posted: 09 Sep 2011 04:42 AM PDT

Watching BMW's recent commercial on Youtube on how to steal jewelry in 10 steps made me smile. The ad features a suave man, a beautiful woman, a jewelry store, a pearl necklace and a luxury car kitted out with the latest technology - the whole point of the ad.

How BMW got away with making such a commercial is revealed in the final scene.

It's a clever ad designed to capture attention but it requires you suspend reality. A rich man who owns an expensive car but can't afford a shave? A jewelry store owner who can't tell a fake pearl from a real pearl necklace? Unarmed jewelry store guards?

Sure, the fancy car might catch the attention of male car enthusiasts. But women like me wonder about the missing scene... you know, the one where he had to tell the woman he loved the necklace he gave her was going back to the store! Whatck!

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