APPLY NOW FOR STARTUP CPG SECTION @ EXPO WEST 2026!

Hi Startup CPGers,

We're excited to announce that the FIRST ROUND of applications are now open for emerging brands to join the exclusive Startup CPG section at Natural Products Expo West 2026! At the 2025 event, we had 30 amazing brands join our section, with specialized opportunities and visibility for brands to meet buyers and retailers -- we even had media stop by our section and interview some of the brands! Let's be real: our section was the place to be. Opportunities galore await in the Startup CPG section for Expo West 2026 -- what are you waiting for? Apply today!

"Our section is a no-brainer - an Expo West tabletop for under $4k! All the key buyers come through, and you'll love the team spirit in our section." - Daniel Scharff, Startup CPG Founder

HERE'S THE DEETS:

Dates: March 2-6, 2026 in Anaheim, CA
Location: Hot Products Pavilion (ACC Level 3)
Limited Availability: Only 20 booths available at special discounted rates for 1st or 2nd time exhibitors who are active members of the Startup CPG community.
Special Discounted Pricing: we have 10% discount for brands in our section. See application form for full pricing details.
First round of applications closes on 6/6.

We recommend applying early, as our section will be confirmed by August.

Application Process:

Fill out the application form
If selected by our team, you'll receive instructions to complete New Hope's application (see our application form for more details).
New Hope's approval is required for brands to participate (this can take up to 2 weeks).

Don't miss this opportunity!

We'll be selecting brands promptly, so if you're not chosen, you'll still have time to pursue other exhibition options.

Questions? Reach out to community@startupcpg.com. We can't wait to hear from you!

LEARN MORE + APPLY NOW!

Startup CPG Section @ ACC Level 3:

WHAT BRANDS IN OUR SECTION ARE SAYING

"The Startup CPG section at Expo has been brilliant for us for the last two years. Buyers feedback is there is space to have conversations and its less loud and busy. We've forged some great actual connections by being away from the madness. Everyone who we needed to talk to, walked by our booth. Would 10/10 recommend. Also just the extra touches of real food, pizza party and community feel make it extra special." - Luke Montgomery-Smith, Co-Founder, Plink!

LISTEN TO OUR EXPO WEST RECAP FT. WHIMS DELIGHTS + S'NOODS - both brands were first-time exhibitors and in our section!

LEARN MORE + APPLY NOW!

EXPO WEST 2025 BY THE NUMBERS

BRANDS

We had 30 brands join our section in 2025 - read about them here!

RETAIL BUYER MEETINGS

We held 300 meetings with 25+ sought after retailers at our booth. Exhibiting brands chosen to meet with buyers didn't even have to leave the section for their meetings -- in the jungle that is Expo West, this is a HUGE plus!

ATTENDANCE

More than 64k attendees showed up to Expo West 2025!

Enterprise Purchasing Group (epg) is the world's leading logistics GPO, that leverages billions of dollars in spend to negotiate the industry leading pricing from the world's best suppliers.

epg is happy to provide StartupCPG companies TWO game-changing programs:

Aggressive LTL and Truckload pricing from CH Robinson, to help companies save on every pallet they ship.
Cut travel costs by 26% on average — freeing up budget for growth-driving initiatives: epg Travel Platform

LEARN MORE HERE

Startup CPG Resources

→ Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc.
→ Newswire: Submit your brand news as a press release (for free!)

→ Webinar Recordings: Learn from the best & subscribe to our YouTube channel.
→ Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews
→ NIQ Data Drops: Free data on your category & competitors
→ Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more