LAST CALL FOR MAY SUBMISSIONS!

Hi Startup CPGers,

This is the last month of the 2025 Shelfie Award submissions! May categories, don't miss your shot at becoming an award-winning CPG brand! Our judges are eagerly awaiting your submissions for the May categories -- be sure to get them to their doorsteps by 5/31 - let's end this Shelfies season with a bang!

May categories include: plant-based alternatives*, meat, soups, entrees and breakfast, pickles & canned goods, all beverages (RTD, coffee and tea).

Plant-based alternatives: must be a plant-based version made explicitly for plant-based consumers (e.g. plant-based cheese, meat, milk, etc.)

Have questions before you submit? Check out our Official 2025 Shelfies Guide.

APPLY NOW

ICYMI! Our Shelfies judges are going LIVE on 5/14! Join Patricia Menegoto (Director of Marketing + Community), Kiki Huddleston (Social Media Manager), and Caitlin Bricker (Editor) as they give you an exclusive behind-the-scenes look at the Shelfie Awards judging process, spotlight some of the outstanding brands that have applied, and answer your questions live. Jump into the chat to connect with other viewers and drop your questions—we'd love to hear from you!

JOIN THE LIVE BROADCAST

Did you know our Slack channel offers the biggest FREE job board in the industry?

Have you found a new hire or your latest role from our job board? Let us know.

Here's our community's newest open positions, and fresh candidates looking for new roles - are they a match for your brand?!

MARKETING/CREATIVE JOBS

E-commerce & Subscription Marketing Manager - Veracity

influencer & Partnerships Manager - Veracity

SALES JOBS

Regional Sales Manager (East) - Smash Foods

Regional Sales Manager - BERO

OPERATIONS/SUPPLY CHAIN JOBS

TikTok Shop Manager - Standard Self Care

FINANCE JOBS

Director of Finance - Fishwife

Looking for your next hire? Check out these candidates:

MARKETING/CREATIVE/COMMUNICATIONS
Matthew Nanes - Creative Director-minded professional, 2x award-winning copywriter with experience in email management, social media, and narrative-first brand strategy.

Nicole Beaupre - MBA student at UC Irvine Merage with 3-year track record in Brand Management & Digital Marketing for the Premium Better-for-You CPG segment, specializing in data analysis, market trend research, and category whitespace.

Danielle Nowack - Email marketing manager with experience in high growth startup environments managing email, SMS, and direct mail campaigns, seeking new opportunities specifically in the CPG industry after recent company layoffs.

Julie Cazajus - Brand Manager with 10 years of experience in Brand Management and Go-to-Market strategies for both large companies and startups, specializing in building strong brands and launching products in new markets with particular interest in the alternative food industry.

Christine Weidner - Retention and lifecycle marketing professional with 15 years of experience across retail, DTC, and subscription brands, specializing in subscription and loyalty strategy with particular focus on mother-of-two seeking remote opportunities with work-life balance.

OPERATIONS/LOGISTICS

Mike Higgins - Supply chain and operations professional with strong background in food and beverage for fast-scaling companies, experienced in setting up co-manufacturing partnerships, warehouses, distribution networks, and implementing continuous improvement processes for backend operations.

Startup CPG Resources

→ Databases: Our lists of grocery chains, CPG brokers, 3PLs, distributors, etc.
→ Newswire: Submit your brand news as a press release (for free!)

→ Webinar Recordings: Learn from the best & subscribe to our YouTube channel.
→ Startup CPG Podcast: The world's top CPG podcast - buyer, brand & expert interviews
→ NIQ Data Drops: Free data on your category & competitors
→ Exclusive Discounts: Special offers for our community- NIQ, Grassroots and more