Think about it. If you were to go about designing a new form of jewelry that's not already been done before, what would it be? The chances are, most of us would be left scratching our heads. Not so with
Lee Hsin, a young designer who came up with her
Embellishment the Chest idea. Her aim was to challenge our stereotypical views of jewelry. She certainly succeeded.
Her cleavage jewelry not only adorns the bust but removes the need of a chain entirely! It is a combination of a brooch and a necklace which requires the space between the breasts for support. The silicon frame is hidden between the breasts and is anchored to the bra so it doesn't fall out.
She won a 2013 prestigious
Red Dot Award for this innovation. Innovations and prototypes are tomorrow's products. A win is a significant boost to a designer's reputation and career.
The Red Dot international design competition has been ongoing since 1955. In 2013, there were over 15,500 applications from 70 countries! Any one can enter. The adjudication process is fair because the judges are not given any information about the designers. This results in a wide range of winners - from individual design students to teams from professional design studios, big companies and design institutes.
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